How to do supermarket goods packaging

How should do packaging design of the supermarket goods? This article from three aspects of the supermarket commodity packaging should follow: concise,science, environmental protection, discussed supermarket goods packaging.

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Super market in our country, the forms of history is not long, but with its unique charm won the love of consumers. The product is the packaging, packaging is a means of marketing, play an important role, such as: protection products, convenient transportation, easy to identify, convey information, show the cultural value and the promotion of sales.

 And the supermarket is a form of meager profit but high turnover, for the packing of the products have unique requirements. China's packaging industry want to adapt to the international development trend of the supermarket, must be combined with commodity production industry, seriously study the characteristics of supermarket goods packaging, learning the foreign advanced experience actively, to improve all kinds of supermarket goods packaging. Supermarket goods packaging with high and special requirements,are basically identical to normal circulation of commodities domain of commodity packaging requirements. At present, the influx of large foreign supermarket, make China's retail industry is moving toward internationalization, Norma global sourcing strategy, information distribution system, the everyday parity marketing strategy, scientific rationalization of packaging, is a classic case in the industry. If China's packaging industry want to adapt to the development trend of the internationalization of retailing, concise, science, environmental protection will be the development trends of supermarket goods packaging.

Concise:

Egg boxes, fruit boxes, small delicate packing vegetables with green food logo, different regions of agricultural and sideline products, has become very popular in the supermarket. These goods are closely related to people's life in many supermarket sales, in the form of bulk yard heap of goods without production date, and no shelf life, this way of commodity sales is not conform to the requirements, besides this way too much use of plastic bags, damage to the environment.

Some large supermarkets, such as Volvo, carrefour, etc. Sales of food, oil, eggs, vegetables and other agricultural products, not only has simple packaging, and with a label on the packaging, indicate the commodity grades clearly , production date, etc., there is no big price difference from bulk goods, the supermarket goods should be in the form of a simple packaging sales, set a brand for their goods. Like egg products, in a transparent plastic egg containers for packaging, then the brand label, bearing manufacturer, address, date of production, such as egg container can guarantee the integrity of goods, transparent plastic box can see the goods directly, such packaging form in the super market is worth promoting.

Science:

Since January of this year, the ministry of health issued the "Guidelines for bulk food hygiene management" has been implemented, the requirements in all supermarkets, shopping malls must conform to the requirements of the health standard of packaging materials and containers to seal packing food, and on the label indicating the name of the food, ingredients, producers and address, production date, shelf-life, storage condition, packaging specifications, inspection certificate should be attached at the same time. Therefore, the bulk food will gradually fade out the market.

Supermarket is the distribution channels of the manufacturers, its itself is the main marketing body, so the supermarket marketing has its own characteristics. In recent years, some foods, daily necessities manufacturer for supermarket unique way of sales and consumer demand for commodity packaging, to research and develop a series of meet the requirements of the consumer packaging.

As for children, everyday items with animals and cartoon packing of film and television characters, packed commodity is a toy; Has the characteristics of safety, durability, economy of the elderly supplies packaging, so as to adapt to the psychological needs of the elderly; For young people, for men and women, different hobbies such as colors, packaging shapes, packaging these targeted and scientific, is adapted to the different levels and different types of consumer demand for product packaging, and achieve the goal of packaging to promote sales.

With the rapid development of the supermarket, can consider to use waterproof model on fresh food packaging paper bags, then put the interesting knowledge and fresh food recipes printed on the packaging, make the brand. At the same time can consider a variety of specifications for different consumption levels with the packaging, so can reduce the packaging cost, and play a promotional effect. Packaging culture connotation is rich, and it is the production and business operation of intangible assets, appeared in the cultural connotation at the same time, can put the brand impression into the hearts of consumers. Suitable for supermarket goods packaging should follow this rule.

With the arrival of aging population in our country, the old cannot be ignored as consumer groups, should develop more suitable commodity packaging for the elderly, such as diversification, small quantitative packaging specification, agricultural and sideline products, such as 1 kg, 5 kg small packing, at the same time provide easy carrying, is a positive development for the elderly consumer market.

Environmental protection

The packaging of goods bring convenience to people's lives, health and safety at the same time, also creates a lot of resource waste and environmental pollution. Supermarket sales of commodity packaging, easy to cause environmental pollution mainly is the packaging of instant noodles. In the instant noodle, bowls made of foam material add the foaming agent, if use instant noodle, foaming agent of ammonia compounds will escape, be harmful to human body, at the same time also produce pollution to the environment. Some biscuits packaging made from polyethylene film, film add industrial lubricants, after such a sealed biscuit, will produce a plastic taste, will produce adverse effects on the human body and environment. Generation of plastic food packaging materials should be promoted to paper, paper pollution is small, easy to recycle, can be repeatedly reused, is a kind of ideal packaging material.

Commodity's sales way, from the traditional department store formats to chain retail format, then go to the supermarket formats, its sales model has been in the evolution, development and maturity. Sales in the form of all commodities, make enterprises increasingly fierce competition. But from the long-term development of the enterprise strategic perspective, super market model will be the mainstream of retail terminal market development.

Supermarket goods packaging with high and special requirements,are basically identical to normal circulation of commodities domain of commodity packaging requirements. At present, the influx of large foreign supermarket, make China's retail industry is moving toward internationalization, Norma global sourcing strategy, information distribution system, the everyday parity marketing strategy, scientific rationalization of packaging, is a classic case in the industry. If China's packaging industry want to adapt to the development trend of the internationalization of retailing, concise, science, environmental protection will be the development trends of supermarket goods packaging. 

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